Yeah I said it. “Marketing is broken.” In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [Tweet This] I’m sorry if that’s hard to hear. Hey, I’m one of you! I want to be a part of great, meaningful work that contributes to the success of a business. But as even Christine admitted, it’s really hard to deny the point that much of marketing is broken. Look around you. Can you remember the [...]
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