Creativity, Technology, And The Future Of Storytelling

What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred #ThinkContent Summit with my argument for the content marketing imperative. I defined content marketing as the gap between what brands produce and what our customers actually want. I talked about how social media is only 12 years old and yet it has allowed everyone with an internet-connected mobile device to connect with anyone, anywhere in the world. Social media has turned us all into publishers. There is now a massive amount of information being shared every single second. And so we largely tune out the ads. And [...]