Ah, Oxford Street, you are known by so many names…
To some, you are the shopping capital of the UK, to others, a realisation of hell on Earth.
This is particularly true for those of us whose morning commute takes them directly through the centre of Europe’s busiest shopping street. Here all the biggest high street brands rub shoulders next to endlessly ‘closing down’ souvenir shops and all-you-can-eat Chinese buffets
For us here at Econsultancy, it is technically a second home, and therefore we can’t help but treat it as an ever-changing example of a digitally transforming retail industry.
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