The Rise Of Emoji Marketing

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world. They communicate with text messages and, increasingly with emojis – single images that convey emotion such as a wink, a smile or a heart. Brands are using emojis to communicate with their target audience, to infiltrate their [...]

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