An experiment in trying to combat my own deep-seated prejudices.
If you saw me in the street and said “hey Christopher Ratcliff, noted ecommerce and digital marketing expert, I run a successful retail website and was thinking of building a mobile app. Is this a good idea or a bad idea?” I would reply with the following…
“Well this fake moustache and cowboy hat disguise is clearly not working, but your flattery has touched me greatly and as soon as you’ve let go of my arm I shall answer your question right away.”
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