How Marketing Can Drive More Customers, Better Experiences and Great Products Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it. And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. Yes Promotion was one. But there [...]
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