Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011, I predicted that marketing automation would become a required part of the marketing technology stack (right), that marketing attribution would become a hot topic (not so right), Display media would make big budget gains (right) that we would stop asking about social media ROI (not so right) and that [...]
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