This year, I have been talking a lot about how marketing has a marketing problem, how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. I believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred, the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help [...]
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