My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. My first boss there wanted me to cold call to drive leads. That didn’t work out so well. But then the CEO of the holding company fired him. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget? The answer is what we now call [...]
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