The way retailers choose to position their brand often justifies different price points.
These three brands are proof of that.
Tuesday, 31 March 2015
Monday, 30 March 2015
Is native advertising "repurposed bovine waste"?
Last year, Last Week Tonight host John Oliver of Daily Show fame suggested that native advertising was "repurposed bovine waste."
But despite the fact that millions watched his 11 plus minute rant, spending on native ads continues to skyrocket.
30 Gifs To Inspire Any Social Media Community Manager
By NewsCred Contributor, Lauren B. Mangiaforte Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Being a social media manager today means forging ahead where there isn’t always a clear path. It means applying old rules to new mediums and seeing what’s effective and what’s not. In other words, it’s a blast for people who are creative, strategic, and curious. Here are the 30 ways you know you’ve truly stepped into those tweeting, pinning, posting shoes of yours: 1. You feel an almost scary amount [...]
The post 30 Gifs To Inspire Any Social Media Community Manager appeared first on B2B Marketing Insider.
How digital is driving the 2015 development agenda
The movement to influence the UN Sustainable Development Goals to be agreed this autumn is now part of the global conversation, thanks to social.
Nine surprisingly lengthy tips for cutting and editing your copy
‘I’m sorry for writing such a long letter: I didn’t have time to write a short one,’ Blaise Pascal once said. Well, quite.
Probably the most common copywriting issue that people want to address on our courses is how to cut copy.
‘We have so much we want to say but our content’s way too long and clunky already.’
‘How we can say what we need to say in half as many words?’
The One Element Most Marketers Forget About Social Media
Want to build your social media community? 10 tactics based on social media marketing world 2015 lessons to grow a results-oriented social media community.
The post The One Element Most Marketers Forget About Social Media appeared first on Heidi Cohen.
Three takeaways on data-driven marketing from our Singapore roundtables
I had the pleasure of hosting two roundtables on data-driven marketing at the Econsultancy and IBM BusinessConnect 2015 event in Singapore.
Digital marketers got together and discussed their challenges around undertaking a true data-driven approach to marketing within their organisations.
Three clear concerns kept popping up and they are not unique to the attendees of the event. So it's worthwhile to explore these and look at how they can be overcome.
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