‘I’m sorry for writing such a long letter: I didn’t have time to write a short one,’ Blaise Pascal once said. Well, quite.
Probably the most common copywriting issue that people want to address on our courses is how to cut copy.
‘We have so much we want to say but our content’s way too long and clunky already.’
‘How we can say what we need to say in half as many words?’
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