Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year's findings. 62% of B2B marketers reported that their organization's overall content marketing approach this year is much more […]
The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.
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