Paul's SEO & Internet Marketing TIps For Small Businesses

#064:Email’s Not Dead

Subscribe on iTunes RSS Feed Emma, Official Sponsor of the UnPodcast On this episode of the UnPodcast, we shared how we landed our new sponsor, Emma, and why we’re excited about the sponsorship. We also discussed why email’s not dead, the social media lifecycle, and what you should do with all those business cards […]

Data sources that can help optimize the customer experience

Data-driven marketing and customer experience are two of the most prominent trends in digital right now.

So how are they intertwined and how can the former be used to improve the latter?

Will a complex customer experience hurt the Apple Watch launch?

While some are predicting that Apple will become the world's first trillion-dollar publicly-traded company, it isn't difficult to find skeptics who believe the company's newest product, the Apple Watch, is going to be a huge disappointment.

22 best branded Vines from March 2015

Welcome to our monthly round-up of the best branded Vines from the last four weeks.

Mobile commerce: what have we learned after six years?

Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?

The Definitive Guide To The 4 Key Types of Media

4 Key Types of Media: Owned, Social, Third Party and Curated

Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content via different media types in order to expand their audience reach to attract and convert prospects. How you use the different types of marketing media to achieve your goals and reap measurable results has changed.

The post The Definitive Guide To The 4 Key Types of Media appeared first on Heidi Cohen.

3 Simple Steps To Buyer Centricity

By NewsCred Brand Strategist Caitlin Domke Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. While conversations throughout the event hit on several marketing hot topics – from working with influencers to aligning sales and marketing teams – there was one recurring theme: the importance of the buyer. Here’s why it’s important and how you can truly connect with your audience. Marketing Must Focus On Customer Value “The only kind of marketing that helps businesses connect with real [...]

The post 3 Simple Steps To Buyer Centricity appeared first on B2B Marketing Insider.

Wednesday, 1 April 2015