By NewsCred Brand Strategist Caitlin Domke Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. While conversations throughout the event hit on several marketing hot topics – from working with influencers to aligning sales and marketing teams – there was one recurring theme: the importance of the buyer. Here’s why it’s important and how you can truly connect with your audience. Marketing Must Focus On Customer Value “The only kind of marketing that helps businesses connect with real [...]
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