Wednesday, 8 April 2015

How Urban Outfitters can improve in joining offline with online

Urban Outfitters is an ever increasing presence on the UK high street and has been in the news repeatedly over the last 12 months for various t-shirt related controversies.

Yet despite this ubiquity I have never actually visited its site before writing this article today. Shameful I know.

UrbanOutfitters.com is an interesting site, with a few unique features. Some of them work, some of them don’t, but my primary concern here is the disconnect between its online business and its offline stores.

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