Marketing Week Live 2015 and Insight 2015 is a two day event currently running at the Olympia Centre, London.
It features all the ideas, inspiration, tools and tactics tailored to meet all marketers’ needs, along with speakers from brands such as Google, BBC, Samsung, eBay and Buzzfeed.
Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.
April features a variety of goodies, from free-form architecture, to made-up sports, fictitious holidays and other weirdness, replete with all the stunning insight you’ve come to expect from this beloved round-up.
Click and collect has now become a must have for online retailers and it isn't just restricted to the multichannels.
So what does the perfect click and collect experience look like? Here are some examples and ideas from retailers...
Google's 'mobile friendly' update came into effect recently and I have some early data showing the possible effects of the changes.
For example, Barclays' mobile-optimised homepage ranks well, but its non-optimised pages have dropped in the search rankings.
Here are a few other test cases...
Brad Rencher is the senior vice president and general manager of digital marketing at Adobe and yesterday Rencher delivered the keynote speech at Adobe Summit EMEA 2015.
If you think extending the customer experience through a range of digital channels is only for B2C companies, think again.
Consumer shopping habits are spilling over to what business customers are expecting today, a trend that significantly ups the ante for B2B suppliers to build their multichannel commerce capabilities
This is no mean feat, but B2B companies have begun to take up the challenge.
Marketing Week Live 2015 and Insight 2015 is a two day event currently running at the Olympia Centre, London.
It features all the ideas, inspiration, tools and tactics tailored to meet all marketers’ needs, along with speakers from brands such as Google, BBC, Samsung, eBay and Buzzfeed.
The wearables market is one of the hottest today, and if the market is to live up to its potential, fitness trackers, currently one of the primary drivers of adoption, will have a lot to do with it.
Brands are making progress with their mobile strategies, though there's still plenty to be done.
Our latest Quarterly Briefing, produced in partnership with Adobe, looks at The Quest for Mobile Excellence.
Here are a few key findings from the report...
In the third article of my series on CRO, I highlight the four critical areas a business needs to crack in order to gain long-term growth through optimisation.
75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.
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Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. If our goal is to define the insights that drive product innovation, then we know that online and offline communications are exploding and increasing every day. This makes it harder to see where the world is headed. If our goal is leads or sales, we definitely know that consumers are tuning out our best efforts at reaching them, especially when we are trying to sell [...]
The post Are The Days Of Mad Men And Big Ideas Dead Or Alive? appeared first on B2B Marketing Insider.
Fortnum & Mason is the luxury department store residing at the heart of Piccadilly since 1707.
This week, the 300 year-old retailer has launched a brand new responsive website, where it claims to provide the same level of customer service as it does in-store.
Many businesses aspire to adopt agile working practices, but the level of investment and reorganisation required to implement this cultural shift often proves to be an insurmountable obstacle.
To find out what is involved with successfully moving a company to agile software development I spoke to David Galovic, senior manager of digital products, technology and delivery at Jetstar.
It doesn’t take much to deescalate a situation, just a simple, honest admission of guilt and a heartfelt apology.
There is an art to it though and occasionally it will take more than “I’m sorry” to set something right, but in the recent few weeks I’ve received various communications with companies, many of which unsolicited, that have restored my faith in the world of online customer service.
Let’s take a look at a few examples and discuss how these emails and tweets have mastered the art of apologising.
All marketers know that managing and optimising the customer journey is important, but who is in charge of it at your organisation?
Does anyone own the customer journey? And if not, who should take responsibility?
A lot of attention has been paid to the effects of the Google’s latest updates to their search algorithm.
And rightly so, as the latest changes give long overdue improved ranking to sites that have been optimised for mobile.
The financial services and insurance sector is modernising quickly.
Despite structural, regulatory and technology hurdles, this group of sectors is driving towards digital transformation, but it’s a formidable challenge, especially for industries that are traditionally cautious in their approach.
How are these companies operating in the Financial Services Industry (FSI) sector approaching digital marketing? What are the key trends, opportunities and sector-specific issues shaping their digital strategies?
Large brands spend millions upon millions of dollars every year on celebrity endorsements.
For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands.
Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity.
The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel and the one that is most difficult to measure.
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. And no matter what size budget you may have. Here I have listed [...]
The post 22 Free Content Marketing Tools To Drive Your Content Marketing Plans appeared first on B2B Marketing Insider.
Major publishers and online media companies are all vying for a piece of the rapidly expanding online video advertising spend pie.
In advance of next week's NewFronts, Yahoo has unveiled a new native video ad format.
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
The post Earned Media Definition: 38 Experts Weigh In appeared first on Heidi Cohen.
Poq is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.
I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...
Giving away products for free is far from sustainable, but then again there's a time and a place for everything.
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.
This is The Membership Economy.
The post The Membership Economy – Book Interview appeared first on Heidi Cohen.
The recreational use of marijuana is gaining steam in the United States and some believe that brands should light up and capitalize on the trend.
Throwing the word love around like so much confetti.
“Surely you can’t love all 15 equally?” You ask.
Of course I can, I have love enough to spare.
Google has launched a free tool for AdSense publishers that provides content recommendations.
Kate Bush was right, when there’s so much fascinating data analysis building up all around us it feels like we’re running up stat hill.
Not to worry though, here’s our weekly round-up of all the very best internet marketing statistics to help you make sense of the online world and make your climb a little easier.
Want to augment your blog content? Then add the 5 most popular forms of blog content curation to increase your content and your reach. Examples included.
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I’m not sure how it seems to you, but to me the London Marathon on Sunday is looming like a giant planet that has been slowly encroaching into the Earth’s orbit for the last four months and is suddenly about to make impact.
Twitter is one of the most popular social platform for brands and it is being used for everything from mass marketing to customer service.
But some use cases have been easier to deal with than others because of Twitter's restrictions on Direct Messages (DMs) which require the recipient of a DM to be following the sender.
Online media companies are becoming more creative with their ad offerings and Spotify is the latest to court advertisers with new ways of targeting users.
The UK’s upcoming election is the closest contest in living memory.
Reversing low turnout trends, research reveals 75% of young people intend to vote, but 44% haven’t decided who to support.
This demographic has a real opportunity to make an impact on election night, if politics can reach them through digital channels.
As I am in middle of building my own website and drowning in never-ending design possibilities as well as unfathomable bits of CSS I thought I would share with you some inspiration.
These are sites and tools that I’ve been using either on a daily or weekly basis.
Not just for inspiring my own site but also just to keep up with the latest web design trends and as a resource for my design related posts on the blog.
This question refers to a similar article published by our esteemed contributor Paul Rouke last year.
In his article asking whether Booking.com is the most persuasive website in the world Paul discovered that over the years Booking.com has continually evolved and refined its online experience, adding the fundamentals of persuasive design in order to gain a competitive advantage.
By using visual appeal and retaining the user's attention through clarity, strong visual hierarchy and utilising one primary action per screen, Booking.com provides a compelling user experience.
However in light of new research looking at top mobile travel sites, I’m going to investigate whether this persuasiveness translates to the mobile experience.
Comparison sites are a popular way to find good deals online but can they go the distance?
Consumers want brands to support their health and well-being, and one of the way best brands might be able to do that is by embracing new technologies like wearables.
New top-level domains (TLDs) are here, and while it's fair to say that their arrival has been mostly underwhelming.
One of the new TLDs, .sucks, has sparked a lot of controversy.
The content team here have received a couple of pieces of good news recently.
Last week, this blog won the Digital and Tech category at the UK Blog Awards.
We're also currently battling it out with Moz for top slot in Hubspot's list of marketing blogs in the UK and Ireland.
So, I thought this would be a good time to share our thoughts on why businesses should blog.
If you need to make a case for a content budget, here's some help...
The content team here have received a couple of pieces of good news recently.
Last week, this blog won the Digital and Tech category at the UK Blog Awards.
We're also currently battling it out with Moz for top slot in Hubspot's list of marketing blogs in the UK and Ireland.
So, I thought this would be a good time to share our thoughts on why businesses should blog.
If you need to make a case for a content budget, here's some help...
Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.
The post Content Marketing VS Native Advertising (Chart) appeared first on Heidi Cohen.
The client all-agency planning table is getting to be a friendlier place, now that integrated campaigns and calendars are a must-have on brand marketing shopping lists.
But while the more commercial one-liners – sales, offers and new collections – are the lifeblood of PPC and email campaigns, it’s in the meatier stories that digital marketers should invest content and social budget.
The newsworthy collections, collaborations and brand story narratives are what hold it all together.
Even minor drops in availability can result in lost revenues, reduced output, and decreased productivity.
While maturity models are useful, the reality is that large complex organizations often find it difficult to implement a single model.
Instead, they often have to rely on a more organic mix to manage their businesses.
Continuing our series looking at the customer journey from search to checkout, here we’ll be concentrating on the vehicle hire industry.
However as Google is changing its algorithm to rank mobile friendly sites higher than non-mobile friendly sites, let’s take a look at the journey from a mobile point of view.
In the sesond part of this series, I'll analyse the five common characteristics of businesses who are ready to use a data driven approach to generating significant growth through a conversion optimisation programme.
In an effort to increase customer lifetime value, offline channels have become key battlegrounds.
It’s often quoted, for example, that multichannel customers are worth four times that of a customer solely shopping offline or online.
Which offline channels are most relevant for your business? How do you join the dots to map and track website visitors and customers who are engaging both online and offline? How important is it for your business (or for your clients) to join up online and call centre activity?
Crowdsourcing and the sharing economy are driving a huge amount of change and disruption in business at the moment.
Uber and Airbnb are two of the most obvious examples, growing into billion dollar companies on the back of the crowd.
Picture this: your husband is traveling, and in a moment of feeling particularly distant, you each tap into the newest technology at your fingertips: the Apple Watch.
Want to never run out of content marketing ideas? Here're the only 5 sources you'll ever need. Contains tips to brainstorm and fill your editorial calendar.
The post Fill Your Content Marketing Calendar Without Really Trying appeared first on Heidi Cohen.
Despite the fact that it's a mature tech giant and not a scrappy little startup, Facebook revenues continue to grow at a blistering clip.
This not only suggests that Facebook has not only come a long way in figuring out its ad model but that advertisers are liking the results they're seeing.
Earlier this year, Google announced that it would expand its use of “mobile-friendliness” as a ranking signal on 21 April 2015.
I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And this drives a deeper wedge in the goal of marketing and sales alignment. Research shows that as much as 71% of inquiries are completely wasted. And 36% are never followed up on. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over [...]
The post Hey Marketing: An Inquiry Is Not A Lead appeared first on B2B Marketing Insider.
Fantastic news for retailers: the ecommerce marketplace is maturing and the cost of ecommerce platforms is generally declining.
However the demand for services and solutions remains high, which means there’s an ever-growing appetite for new functionality to help businesses increase sales, improve customer engagement, reduce costs and extend their reach.
Earlier this month, prominent online publisher BuzzFeed denied accusations that it had deleted posts critical of its advertisers at the request of those advertisers.
However, an internal BuzzFeed investigation has determined that it did indeed succumb to advertiser pressure on several occasions.
Want to never run out of content marketing ideas? Here're the only 5 sources you'll ever need. Contains tips to brainstorm and fill your editorial calendar.
The post Content Marketing Ideas: The Only 5 Sources You’ll Ever Need appeared first on Heidi Cohen.
This week Amazon sued four fake review companies. But does it just pretend to care?
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen's interview.
The post Contagious: Why Things Catch On – Book Interview appeared first on Heidi Cohen.
Love is a powerful word, one that you have to use sparingly so as not to diminish its meaning.
So know that when I use the word ‘love’ here in the context of this collection of fleetingly popular viral videos, super distracting desktop games and mildly offensive wordplay, I have considered all possible romantic complications that might occur and the risks involved.
Please don’t get too attached to me though Shake It Off parody video, I will eventually forget about you in seven days time when another Shake it Off parody video comes along.
Welcome to our weekly round-up of the very best online marketing stats from around the internet and ever so slightly beyond.
This week we have stats on mobile ad spend, validated customer reviews, the sites that will suffer under Google’s ‘mobilegeddon’ update and many more.
When retailers increase their prices, they run the risk of losing customers. But it doesn't have to be that way.
With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated.
Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.
Businesses today often have more metrics than they know what to do with.
Thanks in large part to multiple online platforms, companies frequently have access to large volumes of data.
From their websites to their bank accounts, data is plentiful, and there is no shortage of services that aim to analyse that data and make it meaningful.
The Financial Conduct Authority (FCA), who sound very serious and like you shouldn’t mess with them, has this week “finalised” its guidance for how financial services should use social media.
The FCA is basically a financial regulatory body, ensuring that firms run with consumers’ best interests at heart and provide appropriate products and services.
It's nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal.
This move, dubbed 'mobilegeddon', is part of the trend for Google to focus on UX factors when ranking sites.
Here are some of the sites that may need to take action...
Newsflash: email is a great way to sell stuff online. And subject lines make a huge difference to your bottom line. This is a fact.
Another fact: there is a science to subject lines. And I did the research to prove it.
I looked at about 700m emails, plus billions of algorithmic simulations. And learned a lot. Now you’re about to as well.
Get ready for a load of statistics and analysis that will show you how to create sales-based email subject lines that sell. And a whole truckload of Simpsons references too, seasons 2-11 only.
The UK political parties are experiencing a huge upsurge in traffic to their websites as the 2015 general election approaches.
But which ones have created landing pages good enough to turn visits into votes?
Email marketing is one of those disciplines that people often claim is on the way out.
However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon.
Facebook's Custom Audience targeting feature is one of the social network's most potent.
When competitors with better prices are just a click away, customer experience (CX) is a key differentiator for brands.
Brands appreciate the need for great CX but, according to a new report by Econsultancy, the gap between this and the customer view is considerable.
The Consumer Conversation report, produced by Econsultancy in partnership with IBM, highlights the gap between marketers' intentions and their customers' satisfaction.
Here are a few highlights from the report...
Admiral has been doing commendable work in digital recently.
Its TV ads are some of the few that manage to successfully join TV advertising up with online, it’s Twitter account is a laudable example of social customer service and last week Admiral launched phase one of a responsive overhaul to Admiral.com.
For years people have subscribed to newspapers and magazines, but now consumers can subscribe to receive a wide range of basic products, from fashion to fresh vegetables.
As consumer buying habits are trending towards simpler, hassle-free shopping experiences, companies like Pact Coffee, Graze and Glossybox are invading the subscription space and seeing incredible growth.
While subscription selling may not be a new model of retail, it has the potential to up-end traditional shopping patterns.
Just this month, music streaming subscription services like Spotify were included in the UK basket of goods and services used to calculate inflation.
Entrepreneurs may find that only 30% of their employees would be able to answer the fundamental WHY question about their company.
Are you crunched to develop content on time? Here's a 10 point checklist to help you streamline content creation. Key: Get the basic down before you start.
The post Don’t Panic! Avoid The Content Creation Crunch appeared first on Heidi Cohen.
What is the ideal structure to enable a rapid and result orientated team which are customer focused?
Instagram has fast become a go-to social platform for brands and Instagram's owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.
Expansion into China is a challenge facing many brands at the moment.
The size of the market coupled with a growing appetite for ecommerce and premium imports means it’s an opportunity that’s too big to ignore.
For publishers, being able to run on ad revenue can be a tough pursuit, but quizzes can help. Check out two very different case studies below…
Clorox is the latest brand to face a social media firestorm after it posted an image on Twitter of a Clorox bottle made up of emojis with the caption "New emojis are alright but where's the bleach."
Customers have assumed the position of power in their relationship with brands.
As technology gives people unprecedented information and choice regarding products or services, companies have to work twice as hard on meeting and exceeding customer expectations at every touchpoint.
Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015.
Do you know what teens are doing on social media and what this means for your marketing? Here is the 2015 US teen social media use with charts to guide you.
The post 2015 US Teen Social Media Use: What You Need To Know appeared first on Heidi Cohen.
Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The Game of Thrones. Not only is it just great programming. It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Just in time for the season 5 opener, Lauren B. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. You can’t talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. Martin’s epic book series, is known for its gasp-inducing plot twists, bloody murders, [...]
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Earth Bathrooms is an online-only bathroom retailer seeking to differentiate itself from bricks and mortar showrooms through its commitment to customer service, a larger product range and quality design.
I talked to Shane Quigley, the CEO of Earth Bathrooms about the business and its plans for future growth.
More than half of consumers feel they aren't sure how to achieve well-being, and many feel that brands can help them figure it out.
Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
Heidi Cohen inverviews author, Pam Didner.
The post Global Content Marketing – Book Interview appeared first on Heidi Cohen.
Welcome back to our weekly round-up of the very best digital marketing stats from around the online world.
This week we have app-nesia, digital ad spend, ecommerce behaviour around the world, and Shakespearian insults.
Something for everyone.
Del Monte Foods released an interesting content campaign last November, with a focus on green bean casserole around Thanksgiving.
The campaign involved cross-selling products and holiday cooking tips and used search, mobile social and TV, as well as lots of content.
I've been talking to Viginia Moon, Associate Brand Manager at Del Monte about its content marketing strategy...
If our Twitter page is the public face of Econsultancy, then surely this weekly round-up of internet distractions is the ugly hat that you thought was such a great idea last summer, but now you keep in a dirty old carrier bag at the bottom of your wardrobe.
To returning friends, a hearty welcome, you’ll be glad to know it’s business as usual.
To relative strangers who have stumbled over this for the first time, an even heartier welcome with a vague whiff of desperation and an admittance that things don’t get much better from here.
As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.
But will the customer accept Black Friday as an excuse for poor website performance in future?
Do you feel like you've hit a brick wall with your blog? You may have Dunkin Donuts blogging syndrome. Here are 10 tips to get your blogging mojo back!
The post Does Your Blog Suffer From The Dunkin Donuts Syndrome? appeared first on Heidi Cohen.
Far too many brands dismiss bloggers as hobbyists added to a low tier on a media list merely to be spammed with marketing emails.
This is a short-sighted attitude and, rather than a bolt-on, a bloggers’ role in the customer decision journey and as part of a link-building strategy needs to be fully understood.
Creative event agencies, are using the power behind the science of senses to make event brand experiences more effective and memorable.
Last year, Anheuser-Busch InBev turned Crested Butte, Colorado into Whatever, USA for a weekend to promote its Bud Light brand of beer.
The question isn’t whether you should use Gifs or not, it’s where do I get them and how many can I legitimately cram into a single article?
Having previous talked about the important responsibility of influencers and journalists in helping PR evolve, this time I want to focus on a quite different (but quickly growing) group.
In a sense, I’d describe them as “every other bloody agency type in the universe.”
And it starts with a bubble.
Or how I lost my faith in my once favourite social network.
I compile a monthly round-up of the best branded Vines of the month. I’ve been doing so since late 2013, which is around half of its life.
Now here’s where’s things get brutally honest. Here’s where I let you peak behind the curtain of the blog. Prepare yourself…
Last year, Google added store visits to its Estimated Total Conversions feature.
At the time, Google noted that "roughly 95% of retail sales take place in physical stores," making the ability to measure the influence of online ads on offline sales of great importance.
When Amazon announced Amazon Dash, a device that lets consumers reorder common household products ranging from peanut butter to paper towels through their AmazonFresh accounts, many thought it must be an early April Fool's joke.
By NewsCred Contributor Anastasia Dyakovskaya Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “Content Marketing Performance: A Framework to Measure Real Business Impact.” With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger picture of the ever-expanding field that is content marketing. Altimeter reveals that a recent survey found that, “67% of marketers named measurement as the top area in which they [...]
The post How To Measure The Real Business Impact Of Content Marketing appeared first on B2B Marketing Insider.
Pull & Bear is a Spanish clothing retailer that although only opening a handful of stores so far in the UK, it has more than 870 branches worldwide.
Its four year-old ecommerce site was brought to my attention a couple of weeks ago, when I wrote about Zara and its ‘unique’ onsite search tool on the blog.
Online mortgage applications are unnecessarily difficult for users, thanks to the sheer pain of completing forms.
Problems included the use of technical language in forms, needless questions, while serious usability issues prevented many testers from completing applications.
Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.
The post Why You Need Earned Media In Your Marketing And PR Mix appeared first on Heidi Cohen.
Urban Outfitters is an ever increasing presence on the UK high street and has been in the news repeatedly over the last 12 months for various t-shirt related controversies.
Yet despite this ubiquity I have never actually visited its site before writing this article today. Shameful I know.
UrbanOutfitters.com is an interesting site, with a few unique features. Some of them work, some of them don’t, but my primary concern here is the disconnect between its online business and its offline stores.
The advent of programmatic native advertising promises to revolutionise content marketing and digital advertising campaigns.
It will allow for the streamlining of operations, an abundance of new data and economies of scale in the native advertising trading process like never before.
As a marketer at an ecommerce site, there is constant pressure to deliver more sales.
See how quizzes can help by personalizing your product selection.
Many companies have staffed their social media teams with Millennials, believing that members of younger generations who have grown up with social media platforms are in many cases better qualified to manage its use.
But is this a bad idea?
The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases.
Meanwhile the number of companies stating that they are ‘very’ or ‘quite’ clear on the benefits of marketing automation has increased by 6% to 88%.
From responsive email design, to mobile payments, to joining up the customer journey, to weighing up the usefulness of apps, mobile is an endlessly fascinating and complex area for all marketers.
Which is why we’ve compiled this handy little digest of some of the most useful recent stats from our weekly digital marketing stats round-up and our gigantic Internet Statistics Compendium, covering a wide range of disciplines from the mobile world.
Want to measure your social media marketing? 2015 Social Media Benchmarks based on Hubspot research with charts and 10 tips to measure your social media.
The post 2015 Social Media Benchmarks: Can You Guess The Results? appeared first on Heidi Cohen.
A path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.
A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.
The post The Content Code – Book Interview appeared first on Heidi Cohen.
Last week, the United States Securities and Exchange Commission (SEC) unveiled new rules that will make it possible for private companies to accept investments from everyday investors.
The final series of Mad Men kicks off on AMC in the US on Sunday.
The box set should be required watching for anyone that works in an agency. It’s packed with insight on creativity, talent, management, and life itself.
I’m looking forward to watching the final series of Mad Men, and here are some of my favourite lessons from the previous six series.
Want to boost your business quickly? Follow these 7 social media lessons from #smmw15. Apply them regardless of business type. Leverage your existing power.
The post Improve Your Business Immediately (Social Media Included) appeared first on Heidi Cohen.
Stats! A-ah! They’ll save every one of us.
Welcome to our weekly round-up of the very best digital marketing stats from around the online world and ever so slightly beyond.
On a side note, I’m starting to run out of synonyms for ‘interesting’ now. I think I’ve managed 14 different variations so far. If you can think of any more, please feel free to leave them in the comments below. (Basically do my work for me, thanks).
Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.
March revealed a high-octane mix of action, fast cars, explosions and Vin Diesel’s pout.
While companies continue to invest heavily in native mobile app development, the use of responsive design (and to a lesser extent adaptive design) continues to grow.
The Wall Street Journal is reporting that EU regulators are possibly just weeks away from slapping Google with antitrust charges based on complaints similar to those levelled against it in the United States.
Data-driven marketing and customer experience are two of the most prominent trends in digital right now.
So how are they intertwined and how can the former be used to improve the latter?
While some are predicting that Apple will become the world's first trillion-dollar publicly-traded company, it isn't difficult to find skeptics who believe the company's newest product, the Apple Watch, is going to be a huge disappointment.
Welcome to our monthly round-up of the best branded Vines from the last four weeks.
Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?
Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content via different media types in order to expand their audience reach to attract and convert prospects. How you use the different types of marketing media to achieve your goals and reap measurable results has changed.
The post The Definitive Guide To The 4 Key Types of Media appeared first on Heidi Cohen.
By NewsCred Brand Strategist Caitlin Domke Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. While conversations throughout the event hit on several marketing hot topics – from working with influencers to aligning sales and marketing teams – there was one recurring theme: the importance of the buyer. Here’s why it’s important and how you can truly connect with your audience. Marketing Must Focus On Customer Value “The only kind of marketing that helps businesses connect with real [...]
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