We don’t talk an awful lot about ad campaigns on the blog. We’re more about the delivery of them. Where they work? What formats work best?
What the heck does programmatic mean? It’s mostly ‘measurable ROI’ rather than the actual content of the ad itself.
However, just like when the excellent BLAH Airlines campaign from Virgin came along, every so often you have to take advantage of your blogging power, sit back and share something you love purely because it’s really clever.
So here’s the new campaign from Geico, which gloriously subverts everything you thought you knew about YouTube pre-roll ads.
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