By 2017 more than 30% of online travel bookings by value will be made on mobile devices, according to Euromonitor.
In part, this will be the result of online travel companies making their apps more appealing by adding location services that help travellers find the nearest rooms and restaurants.
According to new research from BuzzCity about today’s connected traveller, holiday booking habits have also changed noticeably.
There has been a 50% increase in mobile use across business and leisure travellers, with 30% relying purely on their mobiles to make last minute bookings.
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