One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting events, hanging logos and grabbing business cards. In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. But again, the goal was about getting the brand message out to the target audience – with the logo attached. [...]
The post How To Build A Culture of Content appeared first on B2B Marketing Insider.
No comments:
Post a Comment