A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barack Obama or anyone my Mom ever heard of. It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” I fought my social anxiety, walked up to her, and introduced myself. I told her where I worked. And explained that I needed help and advice. I was struggling to help my organization to be more innovative – to agree to change from an outbound marketing approach to one that [...]
The post Everybody Writes — My Interview With Ann Handley appeared first on B2B Marketing Insider.
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