Tuesday, 30 August 2016

Chipotle ruling shows importance of employee social media engagement

While most companies' social media efforts are customer-focused, a recent ruling by the National Labor Relations Board (NLRB) serves as a reminder that employee social media strategy is very important too.


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Monday, 29 August 2016

Content Marketing Lessons From BuzzFeed [Study]

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BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can't argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what's […]

The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group.

SearchCap: Google review guidelines, Panda mode & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google review guidelines, Panda mode & more appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Sunday, 28 August 2016

China introduces far-reaching new internet ad law: Why it matters

China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.


The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).

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Saturday, 27 August 2016

Content Marketing World Authors

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Books are the ultimate long form content marketing. They're educational information audiences actively seek.


No one knows this better than the Content Marketing World authors!


The post Content Marketing World Authors appeared first on Heidi Cohen.

5 Ways to Be a Content Guru

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What could I possibly know about this concept that didn't exist two seconds before I typed it: content guru. I remind myself that true joy exists in the release of not knowing what's next. It's not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]

The post 5 Ways to Be a Content Guru appeared first on Marketing Insider Group.

Friday, 26 August 2016

SearchCap: Bing search app, SEM automation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing search app, SEM automation & link building appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.