Wednesday, 22 June 2016

No, SEO isn't “search engine manipulation” that Google will ban you for

In a legal statement, Google introduces the term "search engine manipulation" -- but think of it as a synonym for spam, not SEO.

The post No, SEO isn't “search engine manipulation” that Google will ban you for appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


#128: Anything and Nothing Works

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Emma, Official Sponsor of the UnPodcast


In this episode of the UnPodcast, we discuss stories of people who tried to do something (book reading, print ads, alligator pranks) that should have worked, but didn't.



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Other topics include:



  • [00:00:00.00]Emma Sponsorship Mention

  • [00:00:33.07]Alison Doodles and What's On For Today?

  • [00:01:25.19]Emma Sponsorship Mention

  • [00:01:54.03]We're Revising

  • [00:04:57.13]Book Tours Are Awful

  • [00:16:26.13]Signed Books

  • [00:19:28.20]The 3rd Version of UnMarketing

  • [00:20:35.15]Emma Sponsorship Mention

  • [00:20:50.01]Fake Word of the Day

  • [00:22:31.02]Every Box Has a Unique Story

  • [00:26:23.13]Wendy's Alligator

  • [00:30:13.25]Listener Question: Local newspaper advertising: worth it?

  • [00:34:10.23]Emma Sponsorship Mention

  • And so much more…


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Items Mentioned In This Episode





15 Cheat Sheets Every Successful Digital Marketer Needs

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It's not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]

The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.

Social media image guide for brands: June 2016

We've just published our new Social Media Best Practice Guide, so I thought I'd give another helping hand by putting together an updated social media image size guide.


The overlords who run the social media channels we all use on a daily basis are constantly moving the goalposts. 

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5 Social Media Content Formats Your Business Needs

5 social media content formats

Want to increase your audience and achieve your business goals? Then use these 5 social media content formats. Research and examples included.


The post 5 Social Media Content Formats Your Business Needs appeared first on Heidi Cohen.

Tuesday, 21 June 2016

Three ways digital marketers in Mumbai increase customer engagement

If marketers ever got away with just spraying ads, blasting emails and hoping for the best, those days are truly over.


Now, key performance indicators (KPIs) for marketers typically involve customer engagement metrics.

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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.

Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land's SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27-29 in New York City. The agenda is now available and is...



Please visit Search Engine Land for the full article.