The blogosphere is a noisy place. Blogs come and go all the time, so it's difficult to determine a precise number when someone asks "how many blogs are there?" There is one thing we know for sure: that number is huge. You thought you would get noticed in this crowd by adopting a strategy "write [...]
The post Do You Want to Make Your Blog Successful? There Are 5 Mistakes You Need to Avoid appeared first on Marketing Insider Group.
We recently did a brief analysis about why Chinese websites look 'busy' to people who are used to Western design.
What was originally intended as a light-hearted post to point out the difference between Chinese and Western sites inspired debate both on our site and off.
There's a shift happening right before our eyes. Research notes that "[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer." Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content [...]
The post Why Customer-Focused Content Should Be A Priority appeared first on Marketing Insider Group.
Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.
And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.
It is a universal truth that a company in possession of a marketing budget needs content marketing. Or is it? Maybe not as much as you think. 10% of organizations are still holding out on using content to market their products and services. As in, 1 in 10 organizations haven't adopted one of the most [...]
The post 9 Content Marketing Myths...BUSTED appeared first on Marketing Insider Group.
