SearchCap: PPC Mistakes & Fixing Old Links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: PPC Mistakes & Fixing Old Links appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

The Worlds Greatest Content Marketer (And Its Not Who You Think It Is)

He is worth £325m1 and draws an annual salary of $95m2. He is (in)famous for the catchphrase: “I don’t mean to be rude but…” He was named by Time Magazine as one of the 100 most influential people in the world. And all because of his ability to create content. Do you know who I […]

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2016 Marketing Trends To Transform Your Business

Are You Prepared For The 2016 Marketing Trends No One Is Discussing? The 5 key 2016 marketing trends are explained and have tactics. (Charts too!)

The post 2016 Marketing Trends To Transform Your Business appeared first on Heidi Cohen.

Marks & Spencer's new Australian website: six things to note

Marks & Spencer has just launched new localised ecommerce sites to cater to Australia and New Zealand.

Previously, Australians could shop online via M&S’s UK-run website, which delivers to 30 countries worldwide, but now they have localised payment, content and returns.

I've had a look through the site, trying to spot best practice or any teething problems. Here's what's worth knowing.

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How To Create Content With Clarity

Clarity  is "the quality of coherence and intelligibility" and it's the key to quality content. It's a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business. When you crack the code to create content with clarity you don't just come up with a cool alliteration,

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Three marketing trends to watch in 2016

Every year, marketing managers identify their primary areas of focus for the coming year.

At a macro level, the same topics come up again and again – personalisation, mobile and social.

There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.

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Top 10 Financial Services Marketing Influencers You Should Follow in 2016

Every year I choose approximately 20 content marketing and social media marketing influencers to follow closely. I fire up the Twitter List of these marketing influencers first thing in the morning; well after I meditate and hopefully run. I also make it a point to comment on their blog posts and develop real life relationships where possible....

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