Saturday, 5 November 2016

How to Find Your Authentic Voice

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The following is a guest post from Unthinkable contributor, Jina Chan. These are her practical takeaways for helping you find your authentic voice, pulled from our episode, Zig When Others Zag. As craft-driven creators, we do our best work when we listen to our intuition. Sometimes that can be hard to do, with so many voices […]

The post How to Find Your Authentic Voice appeared first on Marketing Insider Group.

Friday, 4 November 2016

How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn


An animated video creation, production and marketing service company for  technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming back without any […]

The post How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn appeared first on Marketing Insider Group.

SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile index, back to top button & a Doodle appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Thursday, 3 November 2016

Are retailers compromising site performance in pursuit of ad dollars?

Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.


But as they do so, they run the risk of bloating their sites and harming user experience.

Read more...

SearchCap: Google Home, Possum changes & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Home, Possum changes & expanded text ads appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


3 Tips to Improve Your Guest Posting Opportunities


Everyone is trying to secure guest post opportunities nowadays. And who wouldn't? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers. However, there are too many people […]

The post 3 Tips to Improve Your Guest Posting Opportunities appeared first on Marketing Insider Group.

Wednesday, 2 November 2016

The State Of B2C Content Marketing In 2017 [Research]

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Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year's findings. 62% of B2B marketers reported that their organization's overall content marketing approach this year is much more […]

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.