The State Of B2C Content Marketing In 2017 [Research]

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year's findings. 62% of B2B marketers reported that their organization's overall content marketing approach this year is much more […]

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

What is an innovation lab and how do they work?

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.

Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.

Labs are now commonplace across industries from retail, to telecoms and travel.

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SearchCap: Yandex Palekh algorithm, Yext reviews & more search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Yandex Palekh algorithm, Yext reviews & more search appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

#147: Our Spinjutzu Is Strong

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we tackle more stories of companies engaging with customers in wonderful and wonderfully horrible ways: Lego wins everything, while a restaurant practices apologizing for manslaughter and a mattress business uses a horrible tragedy as a sale backdrop. All this and more! (Really, there's more…)

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention

[00:00:32.26]Water Bottle Flipping

[00:01:39.15]Almost a Milestone

[00:02:06.06]Emma Sponsorship Mention

[00:02:44.13]Episode Overview

[00:03:30.11]People Actally Listen: Sexinars Prove It

[00:05:01.13]Lego's Ninjutsu Is Strong

[00:09:42.19]A Decade of Newsfeed

[00:13:53.07]Emma Sponsorship Mention

[00:14:29.16]Don't Advertise In Your Manslaughter Apology

[00:17:26.26]The 9/11 Mattress Sale

[00:19:52.06]Social Media and College Admissions

[00:23:13.04]Made-Up Word of the Week: Bleisure

And so much more…

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Every customer interaction is a chance to gain a customer for life… or lose one.

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Nobody's more #sticky than @Emma

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Don't Advertise In Your Manslaughter Apology.

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We are famous, and our celeb name is “Those Two.”

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Items Mentioned In This Episode

• Lego Customer Service Letter


• Facebook's News Feed Turns 10
  
• Restaurant that killed customer with nut allergy sends apology email advertising new dessert range
  
• Texas mattress store closes after 9/11 'Twin Tower sale' commercial sparks threats
  
• How Many People Really Combine Work Trips with Vacation?

The best APAC digital marketing stats from October 2016

The continuing pre-eminence of mobile devices is a major theme of this month's APAC statistics.

There are also stats on iOS app spend in China, ad tech adoption in Australia, and mobile adspend in India.

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SearchCap: Google communication, search ad growth & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google communication, search ad growth & SEO appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

What marketers need to know about Facebook's ethnic affinity ad targeting

Last week, one of Facebook's ad targeting options became a topic of controversy.

It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.

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