Paul's SEO & Internet Marketing TIps For Small Businesses

Wednesday, 5 October 2016

In this episode of the UnPodcast, we discuss stories about some really terrible moves by companies. A terrible lead generator, a terrible management article idea, a good move to stop terrible mobile ads, the worst customer complaint response in the history of mankind, and we follow up on a story about a lawsuit that stemmed form a negative Yelp! review. There's a made-up word of the week and a listener question (about tattoos!) in there as well. All this and absolutely nothing more!

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Automation is the death of social… still.

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I'm not feeling #BrutallyRefreshed after that Sprite.

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I wonder if they'll change their name from “Best Western” to “We're Trying Sort of Western.”

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We're just going to BLEEP this whole episode.

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Items Mentioned In This Episode

Sprite's #BrutallyRefreshing Ads Were Brutally Sexist

Best Western Under Fire for Offensive Social Media Post

Petsitter Loses $1 Million Lawsuit Over Negative Yelp Review

SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic]

Today, just creating high-quality content isn't enough. The internet is flooded with information, and the average reader can easily overlook even the best content. But if you're able to create effective headlines, you can better capture your target audience's attention, which is ultimately what will drive your traffic, leads and sales. If your content doesn't immediately engage readers at […]

The post 3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic] appeared first on Marketing Insider Group.

Tuesday, 4 October 2016

The best APAC digital marketing stats from September 2016

WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.

And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.

SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Account-Based Marketing Needs Content Marketing To Work

Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. (Not that there's anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […]

The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group.

Monday, 3 October 2016

SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.