SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

How brands are using digital marketing to reach the older generations

New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people.

With 'millennial' being the buzzword on every brand's lips at the moment, it appears they've got a point.

Read more...

Top Business Books For Marketers

Marketing experts share their top business books for marketers as well as the reasons why you should read them.

The post Top Business Books For Marketers appeared first on Heidi Cohen.

The Best Reason To Attend This Year's MarketingProfs B2B Forum

A few weeks ago, I had a pretty amazing moment: I got to meet Mark Hamill, aka Luke Skywalker. The story goes like this. I wrote an article titled WTF Does Mark Hamill Know About Content Marketing. I had done this before for Kevin Spacey and John Cleese to help my good friends at Content Marketing Institute […]

The post The Best Reason To Attend This Year's MarketingProfs B2B Forum appeared first on Marketing Insider Group.

Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable

As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. Today, we go outside […]

The post Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable appeared first on Marketing Insider Group.

The Content Revolution – Book Interview

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed.

The post The Content Revolution – Book Interview appeared first on Heidi Cohen.

Maximize the Value of CSR Initiatives Through Effective Content

Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm's clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide […]

The post Maximize the Value of CSR Initiatives Through Effective Content appeared first on Marketing Insider Group.