Top 100 Content Marketing Influencers and Brands In 2016

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It's no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer's attention, and ultimately turn that […]

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Are online advertisers wising up about content quality?

YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos.

The row focuses on YouTube's Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous.

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Don't get duped by duplicate content: 8 quick checks for every SEO

Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.

The post Don't get duped by duplicate content: 8 quick checks for every SEO appeared first on Search Engine Land.



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Authority Content – Book Interview

Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you.

Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

The post Authority Content – Book Interview appeared first on Heidi Cohen.

Want to Follow Your Creative Intuition? Zig When Others Zag

Unthinkable is an exploration of one question: What happens when you follow your intuition? To do so, you probably have to ignore what you're “supposed to do” and instead create what that internal guide is urging you to try. But for craft-driven creators in business, that often means doing things others just don't understand - things […]

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SearchCap: Google algorithm update, SEO business & PPC updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Facing scrutiny, pharma marketers turn to unbranded ads

Thanks in large part to drug pricing controversies, pharma companies have found themselves under scrutiny from the public, government regulators and even physicians.

That isn't stopping pharma companies from pouring big bucks into their marketing campaigns, but increasingly, pharma marketers are turning to unbranded ads in an effort to reach consumers in a more subtle, stealthy way.

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