Instagram Stories: what do marketers need to know?

Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.

From video to algorithmic feeds, major platforms have seen major changes in the past year.

This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat's rise.

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6-Step Checklist to Launch + Promote Gated Content

Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. This type of content is, however can take a lot of blood, sweat and tears (not to be dramatic) to put one of these assets together. Therefore, nothing is more disheartening than seeing your pride […]

The post 6-Step Checklist to Launch + Promote Gated Content appeared first on Marketing Insider Group.

The best APAC digital marketing stats from July 2016

Here's your monthly roundup of digital marketing stats from the APAC region.

iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.

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#134: The Good and Bad Rollercoaster

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we jump from the good to the bad and back again. Blue, the Lowe's Service Dog; Kitchener's GIANT Racist Ooops; GQ's Special Resume Issue; Red Cross creates an ad campaign that takes away Scott's ability to “even.”

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Other topics include:

• [00:00:00.00]Emma Sponsorship Mention


• [00:00:32.04]Professional AND Savvy


• [00:01:12.20]The Infamous First Episode and Comment


• [00:03:09.07]Don't Bank On the Bold


• [00:04:43.16]Emma Sponsorship Mention


• [00:05:52.08]Blue the Service Dog


• [00:10:31.14]Oh, Kitchener… NOOOOOOO


• [00:16:18.22]The Human Rights Code Is Serious


• [00:21:54.16]Back to Lowes


• [00:23:12.26]GQ – Special Resume Edition


• [00:28:19.09]Red Cross Apology


• [00:33:52.16]Made Up Word of the Week: Brandgineering


• And so much more…

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I'm promoting our documentary. I have no shame.

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#Your brand is your story. The story is what the client thinks of your brand.

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IWhen they don't get hired, ALL you say is, “Sorry, you didn't get the job.”

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The worst thing about a person-to-person interview is the people.

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If you're applying for a creative position, BE CREATIVE!

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Items Mentioned In This Episode

• Unspeakable Movie


• 'They treat me like I'm normal': Man and service dog get gig at Regina Lowe's


• Waterloo Man Shocked By Response to Job Application at Kitchener Business


• Guy's Stunning GQ Resume Earned Him An Internship Without An Interview

The Power Of Full Funnel Marketing: Q&A With Matt Heinz

For today's B2B marketers, it's not enough to just supply their sales teams with marketing content and quality leads anymore. Leading B2B marketers are “full funnel” marketers. They actively work with their sales teams at every stage of the buyer's journey and sales process to help drive revenue and growth for the business. Marketing organizations have […]

The post The Power Of Full Funnel Marketing: Q&A With Matt Heinz appeared first on Marketing Insider Group.

SearchCap: Google AMP in search, Search Analytics semantics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AMP in search, Search Analytics semantics & more appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Can't Measure Your Marketing ROI? There Might Be A Solution

Do you find it difficult to measure and quantify your marketing ROI? You're not alone. According to a global survey conducted by the programmatic marketing and analytics firm DataXu, this is the greatest challenge marketers currently face. Over two-thirds of marketers surveyed say developing a deeper understanding of marketing technologies is critical to their marketing […]

The post Can't Measure Your Marketing ROI? There Might Be A Solution appeared first on Marketing Insider Group.