Five key changes within the world of celebrity marketing

Guaranteed headlines and increased consumer interest means that celebrities have always been a hot commodity for brands.

Yet, in today's ever-evolving social media landscape, a new type of personality is emerging.

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Is Your Marketing What Consumers Really Want?

Is the marketing you're doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers the answer is “no.” A live survey conducted with over 1,200 marketers from companies like IBM, Verizon, JPMorgan, Intel and MasterCard at the #ThinkContent Summit earlier this month found that there is a major disconnect between […]

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SearchCap: eBay AMP, Bing trivia & Google Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: eBay AMP, Bing trivia & Google Doodles appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

A day in the life of... an email deliverability consultant

We've had lots of interesting 'day in the life' profiles so far. Most of them have looked at ad tech or content and social roles.

For this feature, we delve into the world of email and chat to William Astout, deliverability consultant at SmartFocus.

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eBay goes AMP, sign it might break out past news?

eBay adopting AMP for their transactional based site may signal that Google may push out AMP well beyond article and news oriented content.

The post eBay goes AMP, sign it might break out past news? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Copa100 and Euro 2016: The best and the worst brands on social

Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.

It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.

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Top 10 Essential Features Every Small Business Website Must Have

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don't think they need a […]

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