Wednesday, 30 March 2016

Can cross-channel marketing save the Next catalogue?

Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news.


“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don't want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.

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#116: The Content World Is Changing

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Emma, Official Sponsor of the UnPodcast


In this episode of the UnPodcast, the business show for the fed up, we look at some examples – DeVry University is being sued; The Wall Street Journal wants to charge for content, but doesn't want to take the money; some publishers would rather pay you to read than create and produce good content; Facebook is bringing us Instant Articles – that show how the world of content creation is changing.





Other topics include:



  • [00:00:00.00]Emma Sponsorship Mention

  • [00:00:32.24]Creepy episode overview

  • [00:01:11.06]Deep-fried Love for the Cheesecake Factory

  • [00:03:21.17]The Not So Many Voices of Scott Stratten

  • [00:04:14.29]Emma Sponsorship Mention

  • [00:05:06.18]The Brand Game Show

  • [00:05:46.28]Devry Brags About the Wrong Things

  • [00:12:35.29]Why won't you take my money?

  • [00:18:17.26]The WSJ Article (That was and was not worth the trouble)

  • [00:24:29.05]Emma Sponsorship Mention

  • [00:26:16.02]Instant Articles on Facebook

  • [00:32:31.26]The Content World is Changing

  • And so much more…


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Items Mentioned In This Episode


SearchCap: Google AMP, knowledge graph & auto ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


A Few Techniques of Logo Design

A logo can be a panacea for increasing the company's profits. This sign can do real financial miracles. To create a quality logo, you need to examine the needs of the market, the competitive advantages of your company, and the target audience carefully. However, in this article, we will touch on only a small part […]


The post A Few Techniques of Logo Design appeared first on Marketing Insider Group.

Tuesday, 29 March 2016

Five UX lessons retailers can take from Screwfix.com

Screwfix has recently upgraded to a responsive website.


Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.


Here are a few features worth considering.

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Content Curation Grows Up: What You Need To Know

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Content Curation Grows Up and what it means for your content marketing strategy. Defines sophisticated content curation with examples to follow.


The post Content Curation Grows Up: What You Need To Know appeared first on Heidi Cohen.

Marketing Lessons from Donald Trump

You hear it all the time from marketers – we don't have enough budget. Unless you have a lot of money to spend, you can't buy enough ads. Unless you have a lot of money to spend, you can't attract the right talent to create awesome marketing materials. Unless you have a lot of money […]


The post Marketing Lessons from Donald Trump appeared first on Marketing Insider Group.