Wednesday, 27 January 2016

#107: Scott’s Near Cardiac Episode

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Emma, Official Sponsor of the UnPodcast


In this episode of the UnPodcast, we incite a near cardiac event; what's up with the birthday/Valentine's Day sweet spot?; Two Employees Save the day; We define "kindness" while explaining why you didn't win your share of the Powerball Lottery; and, finally, we remind you why you should never say "it can't get any worse."





Other topics include:



  • [00:00:00.00]Emma Sponsorship Mention

  • [00:00:32.10]Scott's Giant Cranium

  • [00:01:19.03]Birthday/Valentine's Day Sweet Spot

  • [00:05:14.11]What's Up Today?

  • [00:06:00.21]Emma Sponsorship Mention

  • [00:07:57.06]Mr. Neck Tattoos Saves the Day

  • [00:11:13.20]A Definition of Kindness

  • [00:13:50.18]Emma Sponsorship Mention

  • [00:14:41.14]Do You "Like" Yourself?

  • [00:22:52.01]Why Didn't You Get a Share of the Powerball Lottery?

  • [00:24:40.15]Emma Sponsorship Mention

  • [00:25:22.05]Never Say "It Can't Get Any Worse"

  • [00:25:50.17]"Like"-Farming is Evil and Dumb

  • And so much more…


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Items Mentioned In This Episode





SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Tuesday, 26 January 2016

Influencer Marketing: 10 Strategies for Getting It Right

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us.


The post Influencer Marketing: 10 Strategies for Getting It Right appeared first on Marketing Insider Group.

SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdGooroo Launches New Tool, Google's Candidate Cards & Today's Google Doodle appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


How Singapore's Tiger Beer is going global over Chinese New Year

Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia.  


Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns.


But despite the enormous cultural significance of CNY in Asia, the holiday has not caught on as much in the West. 

Read more...

Monday, 25 January 2016

SearchCap: PPC Mistakes & Fixing Old Links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: PPC Mistakes & Fixing Old Links appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


The Worlds Greatest Content Marketer (And Its Not Who You Think It Is)

He is worth £325m1 and draws an annual salary of $95m2. He is (in)famous for the catchphrase: “I don’t mean to be rude but…” He was named by Time Magazine as one of the 100 most influential people in the world. And all because of his ability to create content. Do you know who I […]


The post The Worlds Greatest Content Marketer (And Its Not Who You Think It Is) appeared first on Marketing Insider Group.