Want to extend your visual content promotion? This article provides 5 lessons to attract greater reach and 9 types of photos to use.
The post Visual Content Promotions: 5 Lessons To Succeed (Examples) appeared first on Heidi Cohen.
Sunday, 8 March 2015
Friday, 6 March 2015
14 astounding stats from around the digital world
Stats and deliver!
Your money or your life! Yes it’s the weekly stats round-up that spends its cash on looking flash and grabbing your attention with all the finest digital marketing stats the online world has to offer. “Fa diddly qua qua!"
14 best things on the internet: business high-five edition
Okay good hustle this week guys. Some real blue-sky thinking.
Now it’s the close of play we can get all our ducks in a row and drill down to why this paradigm shift is so integral to leveraging the core competency of each vertical, whilst actioning key learnings.
Just circling back on this with a heads-up, have we run this all the way up the flag-pole yet? Going forward it would be to wise to pivot towards eating the elephant one bite at a time.
It’s a game-changer, I feel it in my very marrow. Great. As I said before, pre-revenue is looking baked-in so let’s not marinate too long, so why don't we take a break by looking at some stupid crap on the internet for 10 minutes? Great.
B2B marketing's Holy Grail? Targeted conversations via digital industry networks
If designed and executed correctly, this agile approach to target market engagement could easily be regarded as the Holy Grail of digital marketing.
Bypass indirect prospecting and establish direct and compelling conversation with B2B prospects and customers via the creation of a Digital Industry Network (D.I.N.).
A D.I.N. is a peer group of professionals engaged around a compelling topic of interest.
This network is created from scratch, comprises a conversation zone (e.g. LinkedIn Group) and other communication feeds, and is designed to build mindshare and stimulate conversation with a highly targeted audience.
The result is branding, awareness, thought leadership, reputation, demand generation and lead nurturing.
Is Your Visual Content Promotion A Social Media Snore?
Want to extend your visual content promotion? This article provides 5 lessons to attract greater reach and 9 types of photos to use.
The post Is Your Visual Content Promotion A Social Media Snore? appeared first on Heidi Cohen.
Thursday, 5 March 2015
Three brand case studies on creating a single customer view
Even in the UK where online shopping is at its highest (compared to offline), the percentage of transactions that happen online is around 13%.
Which basically means that 87% of purchases happen offline and therefore 87% of purchase data potentially goes uncaptured.
Grocery mobile apps: Are retailers catering to repeat customers?
In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.
Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.
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