In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.
Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.
Thursday, 5 March 2015
Social Media Secrets To Build Your Personal Brand
Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. And now we’re all publishers. And while we have all always had a personal brand, now, this brand is evident [...]
The post Social Media Secrets To Build Your Personal Brand appeared first on B2B Marketing Insider.
What a brand learned from becoming a blogger
Find out what a brand learnt from becoming a blogger, and some ideas on what the future might hold for blogger outreach.
How Boots can improve its customer journey from search to checkout
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.
Much like previous investigations on UK retailers John Lewis and Halfords this explores the customer journey in a nutshell, looking at visibility, relevancy, ease-of-use and speed of experience.
Here we'll be taking a look at Boots, and making suggestions on how it can improve the customer experience and perhaps increase conversion.
Wednesday, 4 March 2015
11 examples of marketing campaigns starring YouTubers
To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous.
And the fact that some of them have gained millions of fans and earned millions of dollars just by posting videos of themselves playing computer games... well, it makes me very sad.
How to use LinkedIn’s publishing tool to increase your social reach
LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function.
For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.
Ecommerce delivery: how fast are UK retailers?
Delivery is a key part of the ecommerce proposition, so who is performing well in this area?
New data from StellaService investigates the performance of 10 of the biggest UK retailers across delivery and speed and ease of returns.
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