I don’t know about you but I’m getting sick of the bitter wind that’s barreling its way down the streets of my adopted city with all the lip-chafing might of a hard-skinned rhino.
It’s definitely time to escape, even if it’s just a psychological one rather than a physical one. After all, temperature’s just a state of mind, right? Right?
I asked the same question of Dunkin' Donuts last year, and frankly it was an easy one to answer.
Dunkin’ Donuts has been doing excellent work since it landed on social six years ago, with great personal interaction on Twitter, mouth-watering video content on Vine and dangerously tempting images posted on Instagram.
In spite of all the excitement around wearable technology, the truth of the matter is that we’re still at the very early stages of development and adoption.
The ecosystem is still quite restricted and the wearables that have achieved a decent level of uptake offer limited functionality.
“Come with me, and you'll be, in a world of pure imagination...”
I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.
Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.
The connection between revenue growth and innovation is a powerful one.
Marketing executives report that 30% of their revenue and 26% of their revenue growth in 2014 is attributed to innovation initiatives.
If B2B organisations are to survive in the face of industry disruption, their rate of learning, innovation, and performance improvement must match or exceed that of their competitors.
The start of a new month means it’s time for our regular roundup of news stories and campaigns from the world of social media.
As always it’s necessary to add in the caveat that you won’t find any hard metrics or ROI in this post.
