Paul's SEO & Internet Marketing TIps For Small Businesses

Monday, 2 March 2015

How well is your digital marketing performing?

How would you like to receive a free personalised copy of the Adobe 2015 Digital Marketing Survey?

The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.

In order to receive your free copy all you have to do is complete the survey by clicking on this link.

Once you have completed the survey you’ll recieve a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.

Marketing Budgets 2015: digital investment continues to grow [infographic]

77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.

This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.

Stories (Not Ads) Help Brands Connect With Millennials

Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? That straight line is certainly the case for some companies. There are others, however, for which the value in reaching millennials is far more nuanced. There are companies that seek to cultivate deep, personal, long-term relationships. That goal and how to reach it quickly and at scale makes today’s marketers sweat. Everyone wants millennials’ attention, loyalty and ultimately their dollars. Earning those takes consistency and consideration. I have [...]

The post Stories (Not Ads) Help Brands Connect With Millennials appeared first on B2B Marketing Insider.

14 best branded Instagram videos from February 2015

Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.

As I said at the top of this month’s Vine round-up, it being February you can probably expect the usual mixture of Valentine, pancake and Oscar related mirth.

You’ll also get to enjoy some cool polar bear action too.

Anyway, it probably just took you longer to read that introduction than it will to watch all these videos, so let’s get on with the show.

Start Me Up! A profile of Smart Pension

Launched recently, Smart Pension aims to help small businesses deal with automatic pension enrolment.

I've been asking MD Will Wynne about the company and its plans. Will was also the man behind Arena Flowers, as well as being a guest contributor on this blog.

Build Your Social Media Editorial Calendar For Best Results

Want to improve your social media results? Use these 5 key elements to build your social media editorial calendar. Includes tips & tactics.

The post Build Your Social Media Editorial Calendar For Best Results appeared first on Heidi Cohen.

Sunday, 1 March 2015

The new digital c-suite: How influential is the CMO?

As companies become more digitally focused, is the CMO becoming more influential within the c-suite?

Developments in marketing technology have meant that CMOs have had to become more tech savvy in their approach, and we’ve all seen the stat that by 2017 CMOs will be spending more on tech than CIOs and CTOs.