Personalization is a powerful tool.
When it comes to building effective marketing campaigns, providing your customers with timely, relevant information is a key step in capturing their interest and bringing them back to your online store.
If you really want to give your campaigns a personal touch, consider running Dynamic Product Ads on Facebook.
Dynamic Product Ads allow you to serve ads to your customers featuring the exact products that they want to see. With the power of the Facebook Pixel, Dynamic Product Ads use behavioral information about visitors to your website to determine which products should be featured in your Facebook ads.
This process-also known as retargeting-is a highly effective way to turn one-time window shoppers into dedicated customers since website visitors who are served retargeted ads are 70% more likely to convert.
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