Sunday, 8 May 2016

Customer Experience (CX) maturity in Australia & New Zealand: New report

Customer Experience (CX) is one of the most frequently talked about topics in marketing these days.


The discussion revolves around how we, as marketers, can get a clearer view of how our customers are using our services and buying our products.  


This clearer view of the customer, in turn, helps us to improve our marketing in ways other than just increasing conversions. We can help provide a better overall customer experience.

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