Paul's SEO & Internet Marketing TIps For Small Businesses: May 2016

Tuesday, 31 May 2016

Word on the street: Four tips for using slang in marketing

How would you feel if your favourite brand called you bae?

Personally, I cringe whenever someone I know dares utter the term - even if they're doing it ironically.

The 10 Top Posts From Content Marketing World Speakers

Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We'll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard? Mark Hamill (aka THE Luke Skywalker) will be the main keynote! I'm […]

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SearchCap: Google AdWords hack, SEO ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords hack, SEO ROI & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Monday, 30 May 2016

Why Data-Driven Marketing Is The Next Big Thing

The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […]

The post Why Data-Driven Marketing Is The Next Big Thing appeared first on Marketing Insider Group.

7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.

The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Saturday, 28 May 2016

How to Win Influencers and Friend People

If this headline sounds familiar, it's because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. Even though digital influence wasn't around back then, the basics of human connection remain the same: How you choose to connect with people (online or offline) influences your business. When […]

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Friday, 27 May 2016

How To Get Your Blog In Shape For Summer

Use these 5 Summer Ready Blog Tips to make your blog more seasonally appealing to your readers. Useful for B2B and B2C marketers.

The post How To Get Your Blog In Shape For Summer appeared first on Heidi Cohen.

SearchCap: Google iOS app, food and brand queries & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world's brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the...

Please visit Search Engine Land for the full article.

Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

How To Beat Your Competition At Content Marketing

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today's tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore. You need to know what your competitors are doing […]

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