Talking about business use cases for Snapchat is bound to raise a few eyebrows—either in skepticism or eager interest.
The public-facing social proof you get from having tens of thousands of Likes on a Facebook Page, or Followers on Twitter, can do a lot to contribute social proof and make your brand look more legit.
But Snapchat, by its nature, isn't very good at that.
Instead, Snapchat is a hybrid of social network and instant messenger that lets you engage a smaller community of your biggest fans with an incredibly authentic form of content marketing.
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