Even if you don't care much for football, you should care about this:
An average of 114.4 million American TV viewers watched the Super Bowl in 2015.
And that's a conservative depiction of total viewership when you consider how many people are going to stream the event this year and the flood of tweets from those following along on Twitter.
Events such as this produce some of the best opportunities for real-time marketing, or "moment marketing", where brands can race to position themselves to be part of the buzz as it happens.
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