Content marketing is an intimidating, but necessary, part of raising brand awareness now. Its easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests []
The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group.
Understand the mobile app ecosystem and how to tap into its audience's attention. Includes research, charts and marketing tactics.
The post Mobile App Ecosystem: Tap Into Audience Attention appeared first on Heidi Cohen.
From the news, you would think that Asian countries are on the verge of shutting themselves off from the rest of the world.
For example:
I've been dying to write a blog post to recap 2015 for some time, but with my workload and travel, I haven't really been able to get away from working to reflect on what's probably been my greatest year ever. But never fear - I finally locked myself in a room and found the time [...]
The post Sujan Patel Plans To Crush 2016 (And How You Can Too) appeared first on Marketing Insider Group.
A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear. To do this, you need to consider [...]
The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.
You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future - and it's recurring events that will pique the interest of audiences and publishers year after year. Creating content about popular annual events can lead to an uptick in traffic, SEO, brand [...]
The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group.
It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because focusing on engagement helps align all players in the market and satisfies both marketer goals and consumer needs.
Why is that? Well, for advertisers, having pricing options that are tied to consumer engagement rather than impressions ensures that we're only paying for ads that are seen and engaged with.
Want to increase your email address capture? Here's an analysis of 2 tools, Hello Bar and OptinMonster that are easy-to-use and install.
The post 2 Email Address Capture Tools To Build Your List appeared first on Heidi Cohen.
Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook.
Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on.
Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.
Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today's modern marketing organization is complex, and requires purposeful planning and a combination of talent, technology, and consumer insights in order to have a positive impact on the company's bottom line. While there is [...]
The post How Does A CMO Build A Modern Marketing Organization? appeared first on Marketing Insider Group.
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast, we celebrate Valentine's Day by sharing wicked awkward interview stories.
Facebook Friends Turn Couple's Dinner Into a Dream
The Awkward Interview Stories Repository
Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog? There are many ways you can do this, and while most of these strategies require some effort and time, you [...]
The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group.
New Original Content VS Enhanced Existing Content: Which is better for your content strategy? Examine the strengths and weaknesses to decide.
The post New Original Content VS Enhanced Existing Content appeared first on Heidi Cohen.
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