Paul's SEO & Internet Marketing TIps For Small Businesses: 2016

Monday, 7 November 2016

China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

SearchCap: Google voting, Google Shopping carousel & Samsung assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google voting, Google Shopping carousel & Samsung assistant appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

6 Secrets To Boost Your B2B Content Marketing Efforts In 2017

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs. With so much B2B content out there competing for your target audience's attention, what can you do to make sure your content […]

The post 6 Secrets To Boost Your B2B Content Marketing Efforts In 2017 appeared first on Marketing Insider Group.

Seven guiding principles for implementing social customer service

One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty.

Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media.

Saturday, 5 November 2016

How to Find Your Authentic Voice

The following is a guest post from Unthinkable contributor, Jina Chan. These are her practical takeaways for helping you find your authentic voice, pulled from our episode, Zig When Others Zag. As craft-driven creators, we do our best work when we listen to our intuition. Sometimes that can be hard to do, with so many voices […]

The post How to Find Your Authentic Voice appeared first on Marketing Insider Group.

Friday, 4 November 2016

How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn

An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming back without any […]

The post How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn appeared first on Marketing Insider Group.

SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile index, back to top button & a Doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Thursday, 3 November 2016

Are retailers compromising site performance in pursuit of ad dollars?

Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.

But as they do so, they run the risk of bloating their sites and harming user experience.

SearchCap: Google Home, Possum changes & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Home, Possum changes & expanded text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

3 Tips to Improve Your Guest Posting Opportunities

Everyone is trying to secure guest post opportunities nowadays. And who wouldn't? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers. However, there are too many people […]

The post 3 Tips to Improve Your Guest Posting Opportunities appeared first on Marketing Insider Group.

Wednesday, 2 November 2016

The State Of B2C Content Marketing In 2017 [Research]

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year's findings. 62% of B2B marketers reported that their organization's overall content marketing approach this year is much more […]

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

What is an innovation lab and how do they work?

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.

Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.

Labs are now commonplace across industries from retail, to telecoms and travel.

SearchCap: Yandex Palekh algorithm, Yext reviews & more search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Yandex Palekh algorithm, Yext reviews & more search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

#147: Our Spinjutzu Is Strong

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we tackle more stories of companies engaging with customers in wonderful and wonderfully horrible ways: Lego wins everything, while a restaurant practices apologizing for manslaughter and a mattress business uses a horrible tragedy as a sale backdrop. All this and more! (Really, there's more…)

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