Friday, 6 November 2015

Is John Lewis playing with fire with its annual Christmas advert?

The annual unveiling of John Lewis’s Christmas advert is upon us and, as has been the case for the past few years, the levels of anticipation and excitement are more than most brands would dare dream of.

The tradition began in 2007, remarkably recently given the campaigns have, for many, deposed the Coca-Cola Christmas advert as the official marker of the beginning of the yuletide period.

Read more...

No comments:

Post a Comment