Today, stores need to do more than just set up an online shop and wait for the customers to roll in: they need to engage with potential customers over email, on social networks, in search results, and more.
Content marketing has become of vital importance to every online store to attract new customers, stay engaged with current customers, and build relationships with their shoppers.
There’s a way for you to make finding the right content to resonate with your audience easier:
Ask your shoppers to create content!
After all, there’s no one better suited to the job than the shoppers themselves.
Your customers know how to create content that appeals perfectly to your target audience - because they are your target audience!
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