On Thanksgiving and Black Friday, while many companies were working to lure customers in with hefty discounts, one company decided to ask customers to give it money in exchange for nothing at all.
Cards Against Humanity, maker of politically incorrect playing cards, ultimately convinced nearly 12,500 people to literally gift it $71,145.
I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is […]
The post Announcing The Launch Of ‘The Content Formula’ Book appeared first on Marketing Insider Group.
Need a 2016 content marketing plan? Here are 10 steps with data and tips to help you get your 2016 content marketing on track for success.
The post 2016 Content Marketing Plan For Success appeared first on Heidi Cohen.
When you write from your core, you start to rip down the illusions of your former self so that you can prepare yourself for what’s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you’re becoming – instead of staying comfortable in who you were. While you may crave certainty, it’s […]
The post How To Write From Your Core appeared first on Marketing Insider Group.
The holiday shopping season is one of the marketing world's annual highlights, but for many non-retailers, the last two months of the year are nothing more than business as usual.
Even so, the billions of dollars that retailers pour into marketing during this period can complicate matters for non-retail brands.
Is there a disconnect between what marketers say and what they do? When it comes to the viewability of their digital ads, it appears the answer may be yes.
Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]
The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast, we’re taking a look at some interesting Amazon)the store not the women warriors)-centric stories; meeting the fairy panda requirements of your customers; what made the virtual giant go physical; just how seriously does Amazon take reviews; No, really. How seriously?; who is suffering most due to Amazon deliveries?
What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?
In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.
Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off […]
The post How To Track Leads From Marketing To Sales appeared first on Marketing Insider Group.
Tweet This