In this video, we talk with the Bad Babysitters about how business ethnography turned Benjamin Moore's understanding of their own business upside down.
Business ethnography is the science of turning human stories into powerful business lessons. In an era where we're trying to quantify every interaction, it's a very different approach to understand our customers and how our products fit in their lives.
Historically, ethnography has been used as a spark for innovations - a hunt for ideas in the wilds of customers' real lives.
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