Here on the blog we insist that if you’re running an ecommerce site, you must get the basics right.
If you’re not testing, collecting and analysing data, and iterating your site so it provides the best customer experience possible, then your business will disappear into a fug of mediocrity.
Make the UX of your site as easy to use and customer-focused as possible. That’s the very basic necessity.
However that doesn’t mean you can’t have fun.
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