China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

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SearchCap: Google voting, Google Shopping carousel & Samsung assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google voting, Google Shopping carousel & Samsung assistant appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

6 Secrets To Boost Your B2B Content Marketing Efforts In 2017

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs. With so much B2B content out there competing for your target audience's attention, what can you do to make sure your content […]

The post 6 Secrets To Boost Your B2B Content Marketing Efforts In 2017 appeared first on Marketing Insider Group.

Seven guiding principles for implementing social customer service

One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty.

Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media.

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How to Find Your Authentic Voice

The following is a guest post from Unthinkable contributor, Jina Chan. These are her practical takeaways for helping you find your authentic voice, pulled from our episode, Zig When Others Zag. As craft-driven creators, we do our best work when we listen to our intuition. Sometimes that can be hard to do, with so many voices […]

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How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn

An animated video creation, production and marketing service company for  technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming back without any […]

The post How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn appeared first on Marketing Insider Group.

SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile index, back to top button & a Doodle appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.